Across cultures, thread carries meaning.
My work brings commercial goals, cultural context and social impact into the same conversation. These four threads express how I put that perspective into practice.
Hello, I'm Mishell.
I connect the threads between ideas, people and delivery to build things people use, join and believe in.
A decade across enterprise products, brand launches and collaborative programmes.
- $2B+Cold-chain SaaS initiativeProduct strategy · Carrier Lynx
- 7,000+Units sold on launch dayResearch & GTM lead · HUUE
- 100+Workshops deliveredDesign and facilitation · ThinkFWD
The Andes
The Khipu
Product
The Inca kept records in knotted cords, with meaning carried by the knots and their positions.
I connect customer insight and stakeholder perspectives to decide what is worth building and why.
Greece
Ariadne’s Thread
Programmes
In Greek myth, Ariadne’s thread gave Theseus a way back through the labyrinth.
I turn strategic goals into structured programmes, aligning people, priorities and delivery.
China & Japan
The Thread of Fate
Partnerships
In these traditions, a red thread connects people whose lives are destined to meet.
I bring partners and communities together around shared goals and practical collaboration.
Latin America
El Hilo Rojo
Brand
In some Latin American traditions, a red bracelet is worn as a symbol of protection.
I design brand positioning and experiences that reflect what people value and build trust.
Selected Work
Hilo rojo. The red thread through my work.
Ecosystem & Cluster Architect
I connect people and organisations around opportunities they can build together.
I map expertise, resources and gaps, identify mutual value, and build the programmes, partnerships and follow-through that turn connections into action.
Swipe sideways to see the full map →
MAP
Who understands the problem, controls the resources or can unlock access?
Founders · Industry · Investors · Institutions · Experts
MATCH
What would make this worth doing for each participant?
Small groups around mutual value
MOVE
What can we commit to now, who owns it and how will we recognise progress?
Introduction · Event · Programme · Pilot · Partnership
Product insight identifies the need. Programmes enable participation. Partnerships bring capability. Brand makes the shared value clear.
Looking to supercharge your Ecosystem? Let’s Talk
Event & Workshop Strategist
I bring 8 years of experience designing and facilitating events and workshops that help people exchange expertise, decide and act.
Oasis
Designed and delivered 27+ events and programmes in approximately three months for an international founder community.
Ecosystem
- Startups & Venture capital
- Corporate Innovation
- Universities & International Delegations
Formats
Investor Clinics · Pitch Nights · Growth Sessions · International Showcases
Impact Hub London
Rebuilt the events and partnerships offer supporting the hub’s wider programme portfolio.
Sectors
- Health
- Climate & Sustainability
- Technology & AI
- Civic & Public Policy
- Social Enterprise
Formats
Institutional Events · Partner Programmes · Community Gatherings
Carrier
Designed and facilitated working sessions connecting customer insight, product direction and commercial priorities.
Sectors
- Cold-chain logistics
- Pharmaceuticals & life sciences
- Residential heating & cooling
Formats
Product-vision workshops · Customer discovery · Proposition development · Sales enablement
Digital Surgeons & ThinkFWD
Designed and facilitated workshops to define opportunities, shape propositions and guide go-to-market decisions.
Sectors
- Fintech & Digital Assets
- Pet Care
- Consumer Packaged Goods
- Enterprise Technology
Formats
Design Sprints · Brand Positioning · Go-To-Market Workshops · Investor Readiness
Research, Systems & Social Impact
I design for access. I build for continuity.
My research and consulting connect education, digital access and community funding. I turn questions of opportunity into practical systems for learning, participation and support.
- 2 Dissertations
- Field Consulting in Kibera
- 212 Alumni Pledges
My Toolkit
Research & Insights
Customer interviews · Market research · Stakeholder mapping · Research synthesis
Strategy & Commercial Design
Value propositions · Go-to-market strategy · Pricing · Partnership models
Programmes & Collaboration
Programme design · Facilitation · Partner engagement · Community onboarding
Operations & Evaluation
CRM workflows · Delivery planning · Performance reporting · Theory of Change
Pull the thread.
What are you trying to move forward?
I bring the research, relationships and structure to turn an opportunity into a plan people can act on.
Tell me where you want to go.
Based in London. Open to opportunities internationally.
ukmanrique@gmail.com